Projects From The Classroom

Attar Personalizer App

The physical object chosen was Attar (or Ittar), an alcohol-free, oil-based perfume rooted in Middle Eastern and South Asian culture.

The digital concept allows the user to personalize their own Attar blend in an interactive app. Users start with an empty vial and build their own scent by selecting from three ingredient categories: Floral, Spice, and Wood — each with adjustable sliders to control the concentration of individual notes. Since a screen can't convey smell, competing sensory descriptors at the bottom of the app (Spicy ↔ Sweet, Cool ↔ Warm, Floral ↔ Woody) visualise the balance of the blend instead.

The final mockup features a carved-wood visual language with iconography designed in Illustrator, a clear navigation bar, and familiar UX conventions like a 3-dot settings menu to keep the interface intuitive.

OCF Juniors Lead Climbing Video Documentary

A short 5-minute documentary produced for Advanced Video Production which applies professional techniques in directing, cinematography, and post-production editing to tell a compelling non-fiction story.

The project involved end-to-end video production from concept and pre-production planning through to final edit, demonstrating skills in storytelling structure, interview technique, B-roll composition, audio design, and colour grading.

Synergy Digital Business Plan

A full business plan for Synergy Digital which is a specialized freelance digital marketing service focused exclusively on the financial sector in the Greater Toronto Area. The concept translates my real-world experience working with IG Wealth Management advisors into a scalable business model built around compliance-first content creation and financial thought leadership.

The plan covers three core services: a Thought Leadership Retainer (tiered at $3,500–$8,000/month), a Compliance-Focused Content Audit & Setup, and Investor Education Campaigns. The value proposition is specific — unlike generalist agencies, Synergy Digital integrates regulatory adherence (CIRO/OSC standards) directly into the content creation process, reducing compliance risk for financial advisors and wealth managers while building their digital authority.

The plan includes a full financial management section with startup cost projections, a 12-month income statement, a 3-month cash flow forecast, a sample invoice, and a market and competitive analysis identifying three competitor segments: generalist agencies, niche compliance consultants, and internal staff — and articulating how Synergy Digital outperforms each.